Lake Forest, CA, April 12, 2016 – Mike Doyle Surfboards and SUP announced today the hire of industry veteran Trevor Wessman-Lavelle as the new sales and marketing director, and will be joining the team immediately at their Lake Forest, CA headquarters.
Wessman-Lavelle comes with nearly 20 years of industry experience and a strong strategic perspective. Prior to joining Doyle, Wessman-Lavelle held sales and marketing roles with a variety of hard goods and apparel/footwear brands including SUP ATX/Lahui Kai, Ocean Minded and Reef.
In his new role, Wessman-Lavelle will be responsible for the development and execution of all sales, marketing and product development initiatives across both surf and SUP board categories.
When asked about the hire, brand founder Mike Doyle responded “As a creative inventor type, I am often accused of having great ideas but lousy follow-through. I have never been teamed up with someone who is equally creative yet also possesses a strong intellect for taking great ideas for the brand and its product, crafting their stories and inspiring the world with them. Trevor is a powerful addition to the team and the right person to formulate the path for a strong Doyle brand headed into the future.”
Wessman-Lavelle added “I couldn’t be more excited to become a part of the Doyle family. I’ve been given access to some amazing resources but nothing makes me feel as ‘grom-giddy’ as having the opportunity to work with such a legendary figure in the world of surfing, paddling and board design. I’m looking forward to working hard with this crew, our retail partners and fans to build the quality craft they want while tapping into Mike’s creativity to bring his undeniably authentic story to the forefront of this brand.”
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About Doyle Surfboards & SUP
Since his first experience on a board in 1954, Mike Doyle has been riding, inventing and crafting world-renowned board shapes for on and off the water. Inspired by this legendary waterman, innovator and artist, the Doyle brand continues to build quality surfboards and standup paddleboards for water lovers around the globe, new and old alike, who create their own legendary lives each and every day.