Mile 22 was founded in 2009 by Mike McDaniel in Monterey, California. Before launching the brand, Mike managed a surf camp in Mexico, handled global sales for a snowboard company, and was a partner, copywriter and account executive for a micro-agency in San Francisco’s East Bay specializing in advertising, marketing and design for the board- and action-sports industries. Mike has ridden snowboards since they were called Snurfers, has surfed for three decades, and took up prone and stand-up paddleboarding 15 years ago to tighten up and blow off steam. Today Mike paddles regularly between Pebble Beach and Monterey and schemes to take Hamilton—the family cat—surfing.

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